What is SEO?
Search engine optimization is the term used to describe a set of processes that aim in optimizing a website for search engines. SEO is important not only for getting high quality visitors but it is also a way to increase the credibility of a website and to expand brand awareness.
Search engines are using complex algorithms to determine which pages to include in their index and the order they show these pages in the search results. SEO is the way to ‘speak’ to search engines in a language they can understand and provide them with more details about a website.
SEO has two major components, On-Page SEO and Off-Page SEO.
What is On-Page SEO?
In search engine optimization, On-Page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, Meta tags, keyword placement and keyword density.
What is Off-Page SEO?
Off-Page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate Off-Page SEO with link building but it is not only that. In general, Off-Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.
Strategy of On-Page SEO
- Page Titles
Your page titles are one of the most important SEO factors on your site. Each of your pages & posts should have its own unique title, which includes the main keywords for that page.
For example, you could write a blog post about a new chocolate cake recipe that you have tried. It is therefore vitally important that you include ‘Chocolate Cake Recipe’ within your post title, perhaps “Easy Chocolate Cake Recipe” or “Chocolate Cake Recipe for kids”, etc.
This way, whenever someone searches for Chocolate Cake Recipes in a search engine, your post has a better chance of showing up because you have included those keywords.
Many people forget to include Meta descriptions for their pages. These descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed.
For instance, if we continue to use the ‘Chocolate Cake Recipe’ example, then a good Meta description for that page would include those keywords and related ones. So, “This easy chocolate cake recipe is possibly the most delicious, mouthwatering, chocolaty cake ever made.” would be a great Meta description to use, as it is relatively short, whilst containing a number of specific keywords.
For each of your pages, you can include a set of keywords in the form of Meta tags. These should be all the relevant keywords of your content, which you will have researched previously.
I use a WordPress plug-in on my sites called ‘All In One SEO Pack’. This allows me to enter all of my Meta tag keywords, Meta description and page title at the bottom of each of my posts before publishing. This simply inserts all of the information into your page HTML format for you, making your life a little easier.
Including search engine friendly URLs for each of your pages is highly recommended, as these bring better crawling. Shorter URLs seem to perform better in search engine results, however that is not the only factor.
URLs that include targeted keywords, also perform better. The location of these keywords can also be a major influence. For example site.com/keyword would perform better than site.com/365/738/subfolder/keyword etc.
5.Body Tags (H1, H2, H3, H4, etc.)
When writing your articles, you should break up your content into smaller sections & paragraphs to make it easier for people to read. These sections can be given heading, which is where H1, H2, H3, H4, etc. tags are used.
Generally H1 tags are reserved for your main page title, with subsequent headings (just like the ones I have used throughout this post) being issued H2, H3, etc. Search engines use these to determine what is important within your content. This is why keyword rich headlines are more useful than generic ones. Make sure you write keyword rich headings in the order of priority in H1, H2 and H3 title tags. They are used by many crawlers to differentiate important content.
Including relevant keywords throughout your content is very important, as it helps search engines work out what your content is about. However, try not to excessively repeat and overuse keywords just for search engine robots. This can lead to your site being banned from search engines.
To avoid this, try to keep your keyword density to roughly 2-5%. If you find this hard, get out a thesaurus and broaden your writing vocabulary. This way, you are still writing about the same thing, without risk of being banned.
Using images within your content is a great way to make your site more visually appealing and break up boring chunks of text. You can utilize these images to help improve your site SEO.
All your uploaded images have titles, so treat them just the same as your page titles. Including relevant keywords can help people find your site when searching on Google Images.
You can also include Alt Text and Descriptions for your images, making them even more useful with SEO.
People often think that the only links that count are those from other websites. While these links are important, these are not the only important links!
Placing links to your other website pages, is a great way of improving your site and used properly, internal links can be a useful weapon in your SEO arsenal. Not only does it make it much easier for your visitors to navigate around your site and find all of your content, but it also ensures that your site gets properly crawled allowing the search engines to find all of your pages. It also helps to build the relevancy of a page to relevant keywords and phrases, whilst also helping to increase the Google PageRank of your pages.
There are a number of different methods that you can use to improve your internal linking structure. The main being; content links and permanent navigation links.
For bloggers, content links are very useful when used properly. These are links that are placed within your article posts, which redirect people to other relevant pages on your site. For example, this post is focused on increasing traffic to your site, so readers may also find a post on ‘How to Drive Traffic to Your Blog ‘useful. Perhaps other people are just starting out blogging and want to learn more.
Strategy of Off-Page
As we all know, the Search Engine Optimization field is booming day to day with new inventions and innovations. People may not know that much of what they have learned yesterday will be out of date by tomorrow. Unless one updates his knowledge by reading SEO news/articles, there is no doubt he’ll lag back in the SEO race.
Being an SEO Professional, I hereby suggest some the factors that deal with off-page SEO. I found this forum to be the best suited place for sharing. Below is a list of some things most people may be familiar with, but I have also added a few advanced things that you may not know. Try these Advanced Off-Page SEO Strategies to market your website, get ranked in search engines, and to build online reputation (branding) for your company/website so that you can survive in this competitive SEO world.
Note: These things have to be done after the completion of on-page SEO. Before doing these things you must be aware of your competitors who can able build a negative reputation against your company/website.
- Community Creation in Social Networking Sites
Also known as online reputation management, this is the first and foremost step with which you have to initiate your process. Try to become a member of the most popular social networking sites like Orkut, Myspace, Facebook, Linked In, Academy, etc., and create a profile of your own. By doing this you can extend your network online, get connect with your friends, share things with each other, and promote your company/website to build an online reputation. This is most likely the same as Web 2.0 (Participatory Web), which means you have to show your active participation on a regular basis.
This is one of the most powerful ways to promote your company/website online. Write a blog of your own for your company/website and include lots of unique content. Be precise in what you’re trying to convey for the users in your blog entry and promote your blog in blog directories and blog search engines. You can also promote your blog/website by posting comments in other service-related blogs which allow links in the comments section that are crawl able by the search engines (these blogs are commonly identified as Do-Follow Blogs). If you’re not very good at writing content for blog posts, hire a guest blogger for your blog and ask him/her to write precise and unique content so that your blog can gain more credit from a search engine point of view.
- Forum Postings
Create a forum/online discussion board of your own and start a discussion or share topics with your friends. You can also post/reply to a thread in other service-related pre-existing forums that allow links in your signature which can be crawled by the search engines (aka “Do-Follow Forums”).
- Search Engine Submission
Submit your website to the most popular search engines like Google, Yahoo, MSN, AltaVista, Alexa, Alltheweb, Lycos, Excite, etc., to get listed for free.
- Directory Submission
Many people may say that directory submission is dead. As far as I’m concerned it is still alive. It is purely based on how effectively we are selecting those directories and how efficiently we are choosing the category for submission. Of course, I agree that it gives quite delayed results, but it is worth doing it. Submit your websites to the topmost quality directories like DMOZ, Yahoo Directory, ZoomInfo, One Mission, Pegasus, etc. Nowadays many web directories may offer paid listings but don’t go for it.
- Social Bookmarking
Social Bookmarking is yet another powerful way of promoting your website, but nowadays most people are spamming social bookmarking sites without knowing how to use them. Since content in these websites update frequently, search engines like these types of sites and often visit them (this is commonly termed as Tagsonomy & Folksonomy in Web 2.0). Do some social bookmarking in popular bookmarking sites like Digg, Delicious, StumbleUpon, Propeller, etc. You should be very careful while doing this and you must properly handle the tags which are very essential to broadcast your news on a wide area network. This may increase your website traffic based on how effectively you have participated.
- Link Exchange
Exchange links with service-related websites (this is commonly termed as Thematic Link Exchange) that can help increase your link popularity, which is a major factor of Google’s PageRank algorithm. Beware of Black-Hats while doing exchanges.
- Link Baiting
Suppose you have copied/published another website’s news or content in your blog/website. Don’t forget to place their website link as a reference. Do it for others and, if your content is trustworthy, let others do it for you. This is another way to increase your link popularity.
Link to internal pages within your site wherever necessary (this is commonly termed Internal Linking). This increases your internal link popularity, which is another major factor of Google Page Rank algorithm. The best known example of successful internal linking is Wikipedia. Also try to get a content link from websites/blogs that are related to your site theme. Try getting a link from within their site content using a targeted keyword as anchor text (much like Wikipedia does). We know that this strategy can often be hard to implement, but these types of links have more weight from a search engine point of view.
- Photo Sharing
Publish/share your website product pictures and make them public. Let your friends see them and comment on them too, which will help drive traffic towards your website. Do this in major photo sharing websites like Flickr, Picasa, Photo Bucket, Picli, etc.
- Video Promotions
Like with photo sharing, you can publish/share your product videos, expert opinions, and reviews of your product and make them public in YouTube, Metacafe, Dailymotion, etc.
- Business Reviews
Write reviews about others businesses or ask your friends/clients to write a review of your business in major business review sites like RateitAll, Shvoong, Kaboodle, Stylefeeder, etc.
- Local Listings & Yellow Pages
Instead of going global and facing huge competition, make your website local so that search engines can easily view your website and fetch the content. This will help you to reach a targeted audience. Submit your website to Google Local, Maps, Yahoo Local, Yellow Pages, Superpages, Hotfrog, etc.
- Article Submission
Write articles of your own and submit them to popular article sites like Ezine, Go Articles, Now Public, Buzzle, etc. This will help you to attain some deep links for your website (though it’s usually a slower process).
- Press Release Promotion
If you are a business/service provider then go for PR submission in popular PR websites like 1888pressrelease, Open PR, PR Leap, etc. This will help you to publish your site in Google News.
- Classifieds Submission
Do some classifieds submissions to advertise your products for free. Try Craigslist and other major classifieds sites like Kugli, Myspace, iMadespace, Vivastreet, Olx, etc.
- Social Shopping Network
If you own an e-commerce website, this is a good strategy for advertising and easily branding your products for free. Submit your products to Google Product Search, Yahoo Online Shopping, MSN Online Shopping, and other major social shopping network sites like Kaboodle, Style Feeder, Wists, Five Limes, Buzz Shout, Ohmybuzz, etc.
Participate in Answers by asking and answering relevant questions and placing a link to your website in the source section if necessary. If you don’t spam, this is another great way to increase your link popularity (Yahoo Answers, Cha-Cha, Answer Bag, etc.)
- Document Sharing
Share your website documents like business documents, information brochures, and slides in Google Docs, Slide Share, etc. This will help you brand your website.
- CSS, W3C & RSS Directories Submission
If you have a web design site or offer services related to web design, submit your website to CSS and W3C website directories which may drive traffic towards your website. Also submit your website to RSS feed directories which, again, will help you attain more traffic.
- Widget / Gadget Development
Develop some interactive and innovative widget/gadget applications (such as an online poll or game widgets) for your website and publish them on your blog/website or in other popular social networking sites like Facebook and Myspace. Let your friends and others vote/play/use the widget/application, which will help you increase your branding and website visits.
- PPC Ad Campaign
When none of the above strategies work for you, go for a PPC ad campaign with your targeted keywords. Remember that you have to pay to drive more traffic towards your website through PPC.
Social Media Strategy in 8 Steps (Summary)
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Step 1: Build an Ark
Nobody should “own” social media strategy in your organization. Social impacts all corners of the company, and should be more like air (everywhere) than like water (you have to go get it). Thus, the first step in the process is to create a cross-functional team to help conceive and operate the rest of the strategy.
Step 2: Listen and Compare
It’s an old social media strategy chestnut by now, but “listen” is still good advice that’s often ignored. The reality is that your customers (and competitors) will give you a good guide to where and how you should be active in social media, if you broaden your social listening beyond your brand name.
Step 3: What’s the Point?
Yes, you can use social media to help accomplish several business objectives. But the best social media strategies are those that focus (at least initially) on a more narrow rationale for social. What do you primarily want to use social for? Awareness? Sales? Loyalty and retention? Pick one.
Step 4: Select Success Metrics
How are you going to determine whether this is actually making a difference in your business? What key measures will you use to evaluate social media strategy effectiveness? How will you transcend (hopefully) likes and engagement? Will you measure ROI?
Step 5: Analyze Your Audiences
With whom will you be interacting in social media? What are the demographic and psychographic characteristics of your current or prospective customers? How does that impact what you can and should attempt in social media?
Step 6: What’s Your One Thing?
It doesn’t matter who you are, or what you sell, your product features and benefits aren’t enough to create a passion-worthy stir. How will your organization appeal to the heart of your audience, rather than the head? Disney isn’t about movies, it’s about magic. Apple isn’t about technology, it’s about innovation. What are you about?
Step 7: How Will You Be Human?
The mechanics of social force companies to compete for attention versus your customers’ friends and family members. Thus, your company has to (at least to some degree) act like a person, not an entity. How will you do that?
Step 8: Create a Channel Plan
Only after you know why you’re active in social at all, and how you’ll measure social media strategy success should you turn your attention to the “how” of Facebook, Twitter, Tumblr and the rest. This channel plan should be distinct, in that you have a specific, defensible reason for participating in each (I covered this more in-depth in my post on 3 Rock Solid Questions to Guide Your 2013 Social Media Success).
When we’re working on social media strategy for major companies, the plan and the deliverable is quite a bit more comprehensive than what you see above, but it’s based on this scaffolding and thought process. I hope you’ll find it useful in your own endeavors.
Social Media Marketing Mistakes to Avoid (Infographic)
When we used correctly, social media sites can be a great place to interact with other small businesses, generate new sales leads and to keep your customers up to date with your latest news and offers. When not used correctly they can become a scary place where you can destroy your online reputation.
To ensure you’re not damaging yours read the below given tips highlights things you could be doing wrong that you should correct immediately.
Well, Sunday Critics is here to help!
1-No Strategy for Social Media
Less than 25 percent of businesses say that their social media strategy is mature. Social media users are inundated with information and messages every second of the day. Businesses that don’t have a strategy won’t ever cut through the clutter and deliver an effective message to their target audience. Creating a strategy includes having distinct and measurable goals, developing a clear social media policy, thinking through a brand’s social media voice, and planning out a content calendar with end goals in mind.
Without a clear strategy, businesses could create the best content on the web, but receive little to no engagement. If you don’t know what your goals are and what resources you are going to devote it, there is no way to measure success.
2-No Content Strategy for Social Media
Have you ever gone to a page and noticed that they haven’t posted in 2 months? How does it make you feel? For me it lets me know this page owner isn’t serious about their business, or is perhaps out of business!
Have a content marketing strategy and post at least once per day. Maybe your page is new or you are a small business owner strapped for time. That’s fine. Sit down on Monday morning and pop open the Post Planner app and schedule a post to go out at least once per day for the whole week. Or maybe even the whole month! If you aren’t posting, then no one is finding about your company on Facebook.
Content leads to conversations, conversations build relations and relationships drive ROI.
3-Too much automation
I often see Facebook pages that have blog posts automatically posting to their page. But what tends to happen is the app they’re using posts 25 updates in about 10 minutes! This causes me and other fans to unlike the page or hide it!
Or they have Twitter posting to Facebook or Facebook posting to Twitter.
Post to each site differently as the language, context and culture on each is different. There is nothing worse than seeing the @ symbol in a Facebook post referencing a Twitter username. It’s a huge turn off to Facebook users and tells me you aren’t really engaging on Facebook, just feeding it content.
Be careful of automatically posting blog posts via the different apps out there. Sometimes you may get too many posts all at once which will kill your Edge-rank. And when I say don’t automate I don’t mean that you shouldn’t schedule your posts with a tool such as Post Planner. Scheduling is different than automation. Scheduling means you are in control of your posts. Automation means the app is in control. So use automation wisely.
Social media works best when integrated with other digital marketing efforts. One mistake many businesses make is to leave their social media accounts on islands. Not only should the accounts be linked together through profiles, but they should also be directly tied to websites, emails and paid search advertising campaigns. Not connecting these accounts reduces the amount of reach each asset has separately.
A strong email list, a blog or content website and rich media assets like videos, info-graphics etc. are all essential elements of a well-rounded Social Media presence for any business.
There is a kind of an unwritten code as to how often you should post on the various social platforms. So you need to be careful about violating it and turning off your fans and/or losing them for good!
Spread out your posts and plan them accurately. The general rule of thumb is on Facebook a page getting good engagement should post 1-5 times per day. Spread your posts out through the day to see when the best time is for your page though.
Twitter and Google+ are completely different than Facebook however. People consume information there faster and are not sitting on it staring at the newsfeed like on Facebook. So my recommendation is 10-15 posts on Twitter per day and 5-10 on Google+. The great thing about Twitter is you can get away with re-posting the same tweet twice in a day since people may not have caught your early morning rant about the lack of coffee at Dunkin’ Donuts!
6-No Consistency in Branding
There isn’t much worse than to go to someone’s Facebook page and see a certain color scheme or logo and then to Twitter and it’s different… and then to their website and it’s different again. Then you find their YouTube account and it looks different. Have you ever run into this?
Ensure your branding is recognizable on all platforms and consistent throughout. You’re going to have variations of backgrounds, etc. on the different platforms, as the specs are different on each. But your branding should be clear when someone bounces around to your different accounts.
There are many inexpensive resources out there to get consistent branding. If you’re serious about your business don’t just throw it together and hope no one notices… because they will.
7-No Use of Images
Images on twitter cause tweets to take up more space on the feed and help drive engagement. Tweets that include an image have 300 percent more engagement than tweets without images. While an image may not be appropriate for every tweet, businesses should include one whenever possible to help draw attention to their message.
8-No Fun for Sharing
It’s important for brands to remember that when it comes to social media we are visitors whom our audience has invited into their circles. Social Media is where they share personal stories and photos. Where they connect with friends. Where they go to relax and have fun.
9-Not Giving to Get
“Giving to get” is the path to success in social media. This strategy requires a generous spirit. Small companies succeed in social media when they go out of their way to help people by providing useful content, sharing other people’s content, jumping into conversations where they can lend a hand, and making it easy for people to try their products and services.
10-Not Using the Platform at All
Google Plus may be the most underutilized social media platform today. It is directly integrated with Google search results, making profiles an integral part of any digital marketing or search engine optimization strategy.
As soon as you create a social account for your business, whether it is on Facebook, Twitter, Pinterest, LinkedIn or any other platform, make sure that you completely fill out your profile.
12-Not linking to Product Page
Businesses should strive to make it as easy as possible for shoppers to go from browsing Pinterest to buying a product. To do that, businesses should link directly to product pages instead of home pages or other non-related content. The more links and moves a consumer has to make before buying a product, the less likely they are to make a final purchase.
13-No Focus on Quality
It is important to focus on providing content that others want to read and share, instead of simply jamming your page with as many posts as possible. If there is no valuable information, you will lose your audience quickly.
14-No Use of Hashtags Effectively
Hashtags are a great way for businesses to insert themselves into conversations and trending topics that make sense, while also doubling engagement. For example, businesses can use the hashtag #Sundaycritics or #SEO to cash in on one of social media’s longest lasting regular business conversations. For this hashtag, it makes sense to post an old image or ad, because it flows with the conversation. Using a new ad or product image would stand out and seem promotional. Using strategically chosen hashtags can help businesses find their target audience, reach non-followers in large numbers and help grow a brand’s influence.
15-No Regular Updates
Update your page regularly, change out your cover photo and profile image every few days or weeks and engage your users daily. Once your page goes dead it is very difficult to get it back up in the Edge-rank.
16-Not Interacting with Followers
Social media is meant to be interactive and consumers expect a certain amount of responsiveness from businesses on Facebook. Responding to posts, thanking consumers for commenting and addressing complaints helps consumers feel more connected to the brand. Businesses should have a strategy in place to respond to commenters, both negative and positive, and how to use the social media marketing platform as a part of a crisis management strategy. Not every comment needs a response, but responding to followers helps build camaraderie and trust between brands and consumers, which can affect future sales and word of mouth marketing.
17-No Human Element
Treat people the way you would treat them in real life. Be human. Make friends. Be kind and remember that whatever you say, no matter how casually you say it, becomes part of your image and your brand.
18-No Attention to Facebook Comments
The faster your response time, the happier you will keep your fans. These are your customers and prospects and that’s money in the bank!
19-Selling Too Much
Social media users don’t like the hard sell. As a matter of fact, many use social media to escape commercialism. Don’t try too hard to sell your products and services; there will be a backlash. Again, social media is social. The best path to generating sales is to build relationships with your social media community, and then introduce the idea of doing business together.
20-Not Utilizing Circles or Communities
Circles on Google Plus allow businesses to segment followers into groups and address each segment separately with unique content. If circles aren’t utilized, each piece of content goes to every single follower. To increase conversion rates and engagement, instead of pushing content to everyone, businesses should create content that appeals to specific audiences and then post that content to the applicable circles and communities.
21-Buying likes or followers
Buying fans or followers is risky business. Some brands still believe that padding their numbers by paying for fictitious fans is a harmless endeavor. But did you know that buying Facebook fans can actually hurt your brand by decreasing your overall reach?
Fake fans will never interact or engage with your page, signaling to Facebook that your content isn’t interesting or valuable to your audience. This leads to an overall algorithmic decrease in your post reach and visibility. You could also find your account being closed, banned or deleted should Facebook find out about your schemes.
It’s far better to focus on attracting real, interested fans who will engage with your posts.
22-No Regular Engagement
Do you have a schedule for when and how often you post? Do you have a consistent voice that you use across all your social media profiles? Do your profile and cover photos convey what are you brand is about? How do you respond to negative feedback or criticism?
The best way to be consistent in your social media marketing is to have a strategy in place. This will include, among other elements, guidance about how and when you’ll use social media:
- Guidelines for how to respond to negative comments
- A frequently asked questions document that various team members can refer to. This will help ensure consistency in messaging.
- A repository of brand-related images staff can use for profile photos, cover photos, etc.
- A posting schedule for each social media channel
Too many businesses get all amped up about their shiny new Facebook page, but then 2 months later have already forgotten to update it. Embrace social media as a part of your business every day.
23-Not Using Active Images
Pinterest is all about visual stimulation, but many businesses are using static and uninspiring images to portray products. Instead, businesses should use colorful images that show the products in action. For example, instead of a picture of a sweater on a table, use an image of someone wearing the sweater doing something fun. Looked at a half million Pinterest images and found that factors like color, white space and even the inclusion of faces make a difference in terms of engagement.
24-No Strategy for Generating Leads
Ensure your branding is recognizable on all platforms and consistent throughout. You are going to have variations of backgrounds, etc. on the different platforms, as the specs are different on each. But your branding should be clear when someone bounces around to your different accounts.
25-Not Removing the URL from a Post
When you put a link in a Facebook update, the social networking site automatically creates a clickable image that also works as a link. Because of this, businesses don’t need to include the URL in the post. While having the extra link doesn’t hurt anything, it does show to some users that the business doesn’t understand the capabilities and features of Facebook, so it’s best to delete the extra URL.
26-Being a One-Trick Pony
Posting the same types of content again and again can convey the impression that your brand is boring, uncreative or just not in tune with your audience. Instead of posting link after link or quote after quote, change things up by posting a wide variety of content.
When you get hung up on posting the same types of content again and again, your followers will become less engaged and are more apt to think you simply don’t care about posting engaging content.
27-Not Providing Content Users Demand
Many businesses decide to use Instagram as another way to push static ads that could be posted on any other platform. However, Instagram is best used when businesses give consumers a behind-the-scenes look at what is going on and give insight into the personality of the brand. Instead of posting a touched up photo destined for the pages of a magazine, businesses should use Instagram to send out a picture of the photo shoot, the models laughing, the chefs cooking, or the crew eating some pizza around a big table. Businesses can stay on message and keep a consistent digital voice while still allowing followers to feel personally connected, which in turn fosters more sharing and increased followers.
28-Not responding appropriately to negative feedback
Negative feedback is going to happen. You can choose to ignore it, fight back or take it in stride. How you respond says a lot about your brand.
Some brands operate under the assumption that they can simply delete negative comments without repercussions. Others believe that ignoring negative or inflammatory comments is the way to go.
Rather than avoiding, why not use these situations as opportunities to shine? Respond thoughtfully and promptly to negative comments, and use them as opportunities to showcase your commitment to customer service.
29-Social Media Overload
Just because a social networking site exists doesn’t mean you have to use it. Spreading yourself thin by committing to too many networks can mean you’re not using any of them effectively.
Instead of spreading your valuable time and resources between eight sites, consider choosing the top five, three or even two sites that are the best match for your target market. It’s better to fully commit to a regular posting schedule on a few networks than letting many lie dormant.
If once you’ve mastered that one you want to branch out and add another. But don’t feel like on day 1st you have to open an account everywhere. Because doing so usually means you get overwhelmed and they all end up failing.
30-Forgetting to Measure Your ROI
Committing your company to a social media strategy is a huge time commitment. It may not cost you any real cash, but never forget that time is your most expensive investment. That means you need to make sure you get a return on your investment.
A lot of ROI discussions center around website traffic, likes, shares and retweets, but it’s a mistake to focus only on those measures—they just mean you’re getting a return on media (ROM). And although they’re important, they don’t help you figure out your ROI. ROI means you can track the financial returns on your time investment. Using tools like Google Analytics with set goals can help you determine what’s really happening as a result of all that ROM you’re getting.
Good years have passed, since social media has joined the marketing mix. It’s time to do things with proficiency, strategy and planning, no more Mary-go-rounds. There is no real guidebook for the perfect social media presence.
Avoiding these mistakes all comes down to ensuring your team is properly trained, using your resources wisely and responding to your fans and followers in a professional manner. When it comes down to it, treating your social media followers the same way you’d treat in-store customers or clients will help you avoid the worst of these mistakes.
For direction on how to correctly run a social media campaign, check out Sundaycritics Social Media Marketing Services.