SEO SOCIAL MEDIA MARKETING MADE EASY
Why Social Media SEO?
It’s not enough to have a popular website with good content anymore. If you want better search engine results for your business, it’s time to look at how social media influences those results.
It used to be that SEO revolved around two things: using the right keywords, and the number of authoritative sites that linked back to your content via inbound links.
Then social media came along and changed everything.
Search engines have begun to incorporate social signals (Facebook likes, retweets, +1s and so on) to inform their search results.
The following articles “Step by Step Guide of SEO & Social Media Explained” dig a little deeper and explain what you need to do to make sure you succeed at social media and SEO.
#1: Publish High-Quality Content
You’ll hear it over and over because it’s true: “Content is king, and everything else is gravy!” If you can get your content right, you’ll have set a strong foundation for SEO success. Here are some posts to get you thinking in the right direction.
Why Content Is Part of a Smart SEO Strategy:
Google continues to push a quality-over-quantity approach to drive search traffic to a website. In this post on Sunday Critics, Waqas Ali a Digital Marketing Expert explains why quality content is important to SEO and how your strategy must go beyond keyword optimization and link-building.
#2: Make Social Sharing Easy
Getting people to share your content on Facebook, Twitter, Pinterest, Google+ and other networks connects your brand to the wider social web, which allows your message to potentially reach thousands of prospects. The following posts explain how to get your content shared easily and quickly.
How to Customize Your Social Share Buttons for Increased Traffic: In this helpful how-to Social Media Examiner post, Syed Mohsin a Digital Marketing expert walks you through the process of pre-populating social media share buttons for Twitter, Google+, LinkedIn, Pinterest and Facebook with links to your own website.
Social Sharing: How to Inspire Fans to Share Your Stories: In this Social Media Examiner podcast, I will tell you how to tap into the power of your fans to spread your stories. One important lesson he shares is that brands have to stop talking about themselves and start talking about their customers.
600+ Places to Share Your Content and GET MORE Traffic: This is priceless! After you’ve hit the Publish button on your blog, you’re not done. This ultimate “power list” compiled by Amad arsal a Seo Expert shows you 600 different places where you can distribute your posts to reach an even wider audience.
#3: Boost Your Images and Profiles
If you’ve been blogging for a while, you know that images can be a powerful SEO magnet. The problem is, they’re often overlooked in favor of written content. This is a big mistake. These articles explain how images impact SEO and the different areas of image optimization that you need to focus on.
3 Ways to Optimize Images for Search, Social Media & User Experience: how images can have a big impact on visibility in search engines explained by Shahraz Khan a Seo Analyst. My actionable tips on how to make your images important searchable assets are a must-read!
5 Must-Have WordPress Plugins for Perfectly Optimized Images: Ann Smarty provides an impressive list of absolutely must-have WordPress plugins to optimize blog images and see your traffic spike. It’s got a lot of important details.
#4: Don’t Forget Authorship Metadata (Google+)
One of the most important features of Google+ is authorship. Simply put, this feature allows the author’s picture to appear next to search results of content they have created. The following posts explain how Google authorship impacts content creators and SEO.
Google Authorship: The Future of Your SEO Is You!: Over at Sunday Critics, I will tell you how important it is to embrace author rank. With Google authorship, you can improve your search ranking and brand yourself as a thought leader in your field. And all you have to do is add a face to your work!
For reference you can read the following article “Guide of Seo and social media explained”
#5: Measure Social Media Performance
Whatever your goal, measure! Measuring and analyzing your efforts are key to having effective SEO tactics. When you track and analyze what’s working, you can focus on the things that matter. These very instructive posts will start you off on the right foot!
Measuring What Matters in Social Media: There are many reasons your brand uses social media in the first place—increasing brand awareness, generating leads, driving sales and many more. The only way to know whether you’re achieving those goals is to measure them. Unfortunately, many brands get fixated on measuring the wrong things.
#6: Build Links With Your Social Channels
Google used to put a high value on link building in their search rankings, no matter what quality of links you were building. When people figured this out and started manipulating rankings with fake or low-quality links to their site, Google started to focus on higher-quality links.
Links on social media are often considered higher-quality links, because social sites have a high web authority from the get-go. Even if your Facebook page is new, it’s likely to rank highly (and maybe even surpass your website) thanks to Facebook’s overall high authority.
It may sound obvious, but make sure that you include a working link to your website not only in your content, but also in every social profile you have. In addition to increasing traffic to your site, it’s also highly valuable for link building.
#7: Grow Your Follower Base
Pages with a lot of high-quality followers rank better in searches. High-quality followers are real followers on your social channels, and a large percentage of them engage or interact with you in some form.
This interaction might be repining pins, retweeting your content or sending you a tweet, placing reviews on Google+ or engaging with your posts on Facebook.
Social signals are a very real factor when it comes to SEO. Search engines look at social signals to find out how often you’re posting to your social media accounts, how many people interact with you and if there are social-sharing elements available to visitors to your site.
There’s no point in trying to outsmart the algorithms with fake likes on Facebook. Low-quality followers are not good for you. Not only will Facebook penalize you for fake likes, search engines like Google will punish you with lower rankings, too.
#8: Make Your Content Searchable and Sharable
Pinterest is a great example of a social platform that makes your content both searchable and sharable. Pinterest encourages sharing to a great extent. Users post pins they like to their boards, and share them with other Pinterest users.
Many social accounts give you the option of keeping your content private, or relatively so. On YouTube, you can have unlisted videos, and only people who have links to the videos can watch them. Pinterest allows secret boards, and Twitter gives you the option to have a private profile.
When it comes to your business, you want all of your social accounts to be public, and you want all of your content to be searchable.
For example, for your Facebook profile, you have the option to make your posts searchable in search engines. To do this, go to your Facebook privacy settings and enable the option Do You Want Other Search Engines to Link to Your Timeline?, shown here.
#9: Use Keywords in Your Posts
Keywords are important for your website, blog and paid ad campaigns, so it should come as no surprise that keywords matter with your social content, too.
On Pinterest, a great way to rank higher in search engines is to use keywords in your pins or boards. Similarly, doing keyword research for YouTube videos can bring in traffic not only to your channel, but also to your website and blog if they’re listed in your profile. Even using keywords in your posts on Facebook can pay off.
This comes back to making sure that your content is searchable. This way, when users search for those keywords, your content will pop up.
#10: Google Map Creation and optimization for local business
Make sure your business has a local listing on Google+ and that you include your address and other pertinent information. This allows customers to review your company directly on Google. Also, Google recommends businesses with the highest reviews first.
- Direct traffic and indirect links for SEO
Popular stories and articles on the largest social media sites can bring a huge amount of traffic – which is great for branding and gaining exposure. The biggest SEO benefit with this is the large increase in indirect links. The social media sites themselves don’t provide much link value, but many publishers and webmasters look to social media sites for references, which results in valuable editorial links that help improve rankings.
- Direct link sources help with indexing
Furthermore, some social media sites are beneficial due to the direct SEO links they provide. While many of these links include the nofollow tag, some do not or take it off if an article receives a set number of votes. Regardless, social media sites are frequently crawled by search engines, so any links on them help the search bots find and index new pages quickly.
- Social media pages with high ranking potential
Another SEO benefit of social media is that many of social sites have high domain authority and ranking potential. Thus, many of the pages on these sites – including profiles – are likely to rank for targeted keywords, which creates multiple search listings for a brand. This is ideal for reputation management campaigns.
- Integration into the search results
With universal search, Google and Bing are working to incorporate useful content other than plain links into their search results. For example, map listings with business reviews, videos, and images are commonly found in the SERPs for many keywords. Furthermore, both Google and Bing have recently partnered with Twitter and/or Facebook to incorporate social status updates into results. Look for that to be implemented soon. By utilizing and syndicating to social sites, companies can get ahead and achieve more exposure in the search results.
- Social factors in search engine algorithms
As it stands now, the biggest search engines (Google, Yahoo, Bing) mainly use various forms of advanced link and keyword analysis to determine the rankings. But who’s to say they won’t incorporate social data into their algorithms in the near future? For example, Google has already rolled out social features like SearchWiki, SideWiki, and Social Search – all of which gather data on how real people interact with their favorite websites. Also, Google’s new version of its search engine (code name Caffeine) is set to launch soon and will feature a tighter integration with social.
Being active with social media now means getting ahead with SEO for tomorrow. SEO isn’t just about keyword research, optimizing page content, and building links anymore. You need to get social to achieve success. Online marketing initiatives are converging (especially search and social), and the more areas you can cover, the better results you’ll see in each.